5 Benefits Businesses Get When Using Google My Business
For every local business, having a Google Business (GMB) listing is really important. If you don’t have a list or a list you haven’t been up to in a long time, you are losing the ability to attract potential customers. It is said that Google Business listing is the new homepage on your website. Before diving into the benefits of Google Business, we need to explain what it is.
What Is Google Business?
For a quick rundown for those unfamiliar with this, Google Business is a free list on Google to help promote local businesses online. It’s a tool that allows business owners to manage how they appear online on Google and make their business stand out.
Benefits Of Google Business
♠ Include Your Business On Map And Map Package List
Enter information about the product or service you are looking for into Google and it will give you a list of the product or service information you need. When it comes to the product, the program studies that 72% of customers who have done a local search visit a store within 5 miles of their current location.
♠ Develop Trust
Businesses that verify their information with Google Business are twice as likely to be considered reputable by consumers. People tend to buy from people and businesses they trust. So having a listing is just another way to reinforce a trust cycle that helps customers return. However, your list should be complete and regularly updated, ideally with lots of reviews.
A list of just a few photos and a few reviews from now on do not give a good impression. Let’s say you have 78 reviews, almost all of them 5 stars, including good quality images. Searchers are more likely to click on a listing like this than one that barely has any reviews and only has an image of their facility.
Remember that a Google Business listing is like a small website for your business, so use it and take advantage of all the features that Google Business has to offer.
♠ You Can Interact With Customers
With Google Business listing, you can read and respond to reviews from your customers. What a great way to interact with people who have made your purchases. There are too many businesses that do not interact with customers, do not respond to customer feedback.
A simple ‘thank you’ or addressing their concern immediately and publicly can really help your business in building great customer trust. Responding to your reviews is an important way to show your customers that you care about them and their feedback.
Reviews are very important to your business. 63.6% of consumers say they are more likely to check online reviews on Google before visiting a business than any other review website.
The fourth benefit of a Google Business strategy is being able to post photos featuring what you do and where you are. So if you have a physical location, you can post pictures of your store’s interior and exterior. If you have a service, post pictures of you “doing your job”. Remember that people are buying from you, so show the face of the business.
According to Google’s own Google Business help page, businesses that add photos to their list receive 42% more requests for driving directions on Google Maps. They also get 35% more clicks to their sites than businesses don’t.
♠ Understand Your Customers
Do you want to know where your customers are coming from and who they are? You will be able to see how many people have called your business directly from the phone number shown on local search results in Search and Maps.
While the ‘insights’ data is not very reliable, setting up your UTM associated with Google Analytics will help you collect more information about your website traffic from the list. Google Business.
Is this article convincing that your Google Business must be up to date and optimized for Google Business so you can drive more traffic?
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