Heatmap: Handbook From A-Z
Heatmap is a tool that analyzes the behavior of your website users, like what headlines they like, what they notice about the web, what catches their eye, or what gets overlooked. For those of you running a website, this is a must-have to ensure a productive website.
Through the following article, you will know how many types of heatmaps there are and how to create and analyze them from practical examples to reliable studies, to feel their effectiveness and value, that tool brings in boosting your website development.
What Is Heatmap?
Heatmap is understood as a type of heat map, using images and colors to display data. This intuitive tool makes reading complex data easier. The reader can understand the meaning of the data at a glance.
Heatmap dates back to 19th century. At this time, people used gray bars to interpret data in matrices and tables (data).
The word “Heatmap” was first recognized as a proprietary product in the early 1990s, when software designer Cormac Kinney created a tool to visually represent financial market information. So far, Heatmap can still be designed by hand, using Excel or a dedicated website like Hotjar.
What Does The Heat Map Website Look Like?
A specific Heat Map for a website describes the most-visited element, through a hot color like red, and the least famous element, through a cool blue color gamut of that website.
By analyzing web user’s behavior, heatmap analyzes data and gives a quick understanding of user interaction with a certain website. Where a user visits, attracts attention, or something that is ignored in the web – all help web owners identify a trend and optimize it to increase interaction between the web and users.
It also displays average metrics, such as headings the user is immediately visible on the web page without using a pull bar as soon as they visit the page.
What Will Website Owners Know About Users?
Classification Of Heatmaps
Heatmap is essentially a broad word, including all the tools used to make it up: drag maps, dynamic maps, click map. It is convenient to distinguish the difference between them, since each type reads from one aspect to a different aspect of the user’s access behavior.
Scroll Map – Map Measuring Drag
Scroll Map shows the percentage of users scrolling your web to a certain location of the page: the redder the part of the web, the more interaction users see with them.
Click Map – Map For Click Measurement
Click Map shows where the web receives the most clicks from the user (even if it’s a mouse click on a computer screen or a finger touch on a phone interface). The color codes used here are displayed in the following sequence; Red – most, Orange – medium, Yellow – low.
Move Map – Map That Measures The Motion
Move Map tracks the user’s web navigation. The hot spots shown on the Move Map show that the user is most likely to hover over it. Studies show a correlation between what users are searching for and where they place their mouse – that is, Move Map gives you a relatively predictive view of where users might be interested when looking at your site.
For Desktop And Mobile
This heatmap allows you to compare the productivity of the same website but is accessed through 2 different devices.
For example: the content of a web page is located at the top of the desktop interface, but appears only on the phone interface when the user scrolls down. You need to compare the interactions between the two interfaces and understand the reasons behind them.
Unbelievable Benefits Of Heatmap
Heatmap can help you read the interaction between your users and your website, so that you can ask questions that are essential to how you operate the site, like “why aren’t my users converting? “ or “how to motivate web users?”.
Thereby, you can categorize users into:
[+] Found the required content or could not be found
[+] Find and use site main links, buttons, CTAs
[+] Attention is scattered by inaccessible elements
[+] Have problems switching devices/interfaces
As a visual tool, heatmap provides data for, against which, you can make informed, factual decisions about testing, testing or restructuring your website.
This tool is also useful on a broader business scale: communicating to team members or stakeholders about what’s going on. And it’s easier to raise capital when business changes need to be made. Simply because you cannot deny information like this.
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