How To Increase Conversion Rate By 500% For Landing Page
Landing Page is extremely important because this is the website your potential customers will see first. Based on this first impression, they will decide to stay or leave (and look for an alternative).
Landing Page conversion rate is the deciding factor in converting leads into customers. Here are a few ways you can optimize your Landing Page. In the end, you’ll be surprised because, with just small changes, conversion rates can go up dramatically.
Have A Clear Goal
Having a clear goal is the most important requirement for landing page optimization.
In many cases, Landing Page introduces too many incentives, confusing and distracting visitors. Therefore, you need to customize your landing pages so that each focuses on a particular solution.
Pay Attention To The Title Of The Landing Page
The subject line is the most prominent line of text, so make sure your headline really has the power.
Ideally, the headline should be 6 to 12 words long and should be accompanied by an implication that reminds the user of action or provides visitors with a clear idea of what to expect.
The subject line should be short but still, convey relevant information.
Pay Attention To The Subheading
Your child headings are just as important as the main headline. They are responsible for completing the message that your title tries to convey to the visitors and providing additional necessary information.
Subheadings can be longer than titles and include more information. Their fonts are often smaller than title fonts and often contain descriptive text.
Use Relevant Images
Good content improves conversion rates, but for the content to do its best, you need the help of the images section. The human eye is always more attentive to images and videos than text.
This is why you should care about the quality of the images and the messages behind them. Poor quality images can kill conversions, while images that are used in the right place add appeal to the Landing Page.
Better yet, try to strike a balance between images and text, and highlight key details that you want your clients to be interested in.
Use The Call To Action (CTA) Button
The call to action (CTA) button is the most important element of any landing page. This is what prompts the visitor to take action. A well-designed call-to-action button can get you more clicks, resulting in more sales.
When designing a CTA button, three important aspects should be considered: color, size, and message. You should use the color of the CTA buttons in contrast to the background color you use. The size of the button should not be too big or too small.
And the call-to-action must convey a clear message, conveying a sense of urgency in the visitor’s mind. In addition, the CTA buttons should be placed in a position where we can easily see them.
Optimize Page Load Speed
Page load speed is an important aspect of any website. If the page doesn’t load fast enough, the user could skip the page and go to a competitor’s site. You can test your page load speed with Google PageSpeed Insights.
This tool helps to estimate your page load time, and it even gives you tips for improving your page load speed. A good page load speed has a dual advantage: it both improves conversion rates and helps with SEO.
Optimize Forms
For Landing Pages whose primary purpose is to collect visitor information, you definitely need to use forms for your site.
To use forms effectively, you should avoid using long forms. Long forms are boring, making the user impatient. Shorter samples are easier to complete and take less time.
If it is imperative that you use a long-form, you might consider separating the form and placing it on multiple pages.
Form placement is also extremely important, making it easy to see so that interested guests can spot it without too much effort.
Testing And Optimization
The optimization process is an iterative process. With each change made, you should test its effect to see what worked for you and what didn’t. Even after each experiment, you can learn lessons to better optimize your site.
Conclusion
A well-optimized landing page can bring you much more profit than you spend on advertising. It will also help you increase conversions and generate sales. If you have any more tips for increasing landing page conversions, feel free to talk with us.
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