Tag: Position The Brand

  • What Is The Brand? How To Position The Brand?

    What Is The Brand? How To Position The Brand?

    Currently, many people are willing to spend tens of millions just to buy a limited edition Chanel bag, or spend all day long in line just to satisfy their desire to own the latest Apple iPhone. Why is that so? The answer lies in the two words “Brand”. So what is the brand that attracts…