10 Best Tools Check Competitor Website Backlink 2021
Do you want to see where your backlinks are coming from? Or check competitor backlinks? Backlinks can help increase search rankings and increase traffic.
In this guide, we will compare the best backlink checker tools. To check the website’s backlinks as well as the competitor’s backlink profiles.
What Are Backlinks And Why Are They Important?
A backlink is a link to your website from another website. In the eyes of search engines, backlinks are like votes for your website. The more links you have, the higher your website is likely to rank in search engines.
However, not all backlinks are created equal. The best backlinks are those from large, reputable websites. Backlinks from spam or suspicious websites can harm your website.
There are many ways to get backlinks to your website. But the process always starts with using a backlink checker tool to check the existing backlinks for your website and your competitors have.
10 Best Competitor Backlink Checker Tools
SEMRush is our top recommendation for a backlink checker. This is one of the best keyword research tools on the market and it has a lot of powerful tools to let you analyze backlinks.
To use backlink features, log in to SEMRush, select ‘Backlink Analysis‘, and enter the domain you want to investigate. Then you will see a lot of information about the domain name and its backlinks.
If you’d like to learn more details about any part of this review, simply click the link below that section to view the full report.
You can use SEMRush to check what links your site has. This can help you identify any problems, such as low-quality links, malicious links.
When it comes to competitor backlinks, you can use SEMRush to see which high authority sites are linking to them, what keywords they are ranking for, and much more. This can give you a whole list of sites to target for your own backlink building.
LinkMiner is specially designed to check backlinks. It’s a Mangools tool, so you’ll need a Mangools account to use it.
Like other tools, LinkMiner allows you to filter links by nofollow, deleted, new, and lost.
Although LinkMiner is not as fully featured as SEMRush, it is a great option if you are on a tight budget.
Ubersuggest is a tool by Neil Patel. The main tool offers keyword research features, but there is also a Backlinks tool that you can use to see details of the backlinks on your site.
Ubersuggest has similar features to the other tools we’ve reviewed. For example, it can show you new backlinks, backlinks you lost, which backlinks are marked as nofollow, and more.
You can use the free version to view this information. But you will only get detailed information about a small number of backlinks for each domain. You need to upgrade to the paid version of Ubersuggest if you want everything.
Other Ubersuggest tools can analyze traffic and help you generate keyword and content ideas.
Ahrefs is another powerful keyword research tool. Like SEMRush, it is very easy to use. It will give you an overview of your chosen domain and you can drill down to see a lot of details about the backlinks.
Ahrefs also makes it easy to see the backlinks you’ve lost. These are the links you once had that is now gone. For example, perhaps the site owner deleted the page that linked to you.
When examining your competitor’s backlinks, you can filter these by ‘Link Type’ and define the domain you want to target yourself.
You can also use Ahrefs to check the internal links on your site. You can filter this to check for internal links you’ve accidentally nofollowed, so you can fix those.
Moz Pro, Moz’s SEO toolkit, includes their Link Explorer tool.
Link Explorer can provide you with a detailed link profile about your site. This profile you can compare with the profiles of up to 4 competitors. This allows you to find out what they might do differently from you.
It also has a handy tool called Link Intersect, where you can see which pages are linking to your competitors but not to you. These pages are great sites to target for link building.
BuzzSumo is designed to allow you to analyze your content and the content of your competitors. It’s a great way to come up with topic ideas, but you can also use it to help you with your backlink strategy.
You can simply enter a keyword or domain to see the most popular content for that keyword or the most popular content on that domain. You can then click the link icon next to any result to see the backlinks for that piece of content.
You can even enter the URL of a specific piece of content and see only the backlinks pointing there. This can be a great way to see which pages are linking to your competitors’ top posts.
Their simple Backlinks tool allows you to find pages that link to a specific URL or domain. This is an easy way to get a quick look at your competitor’s backlinks.
OpenLinkProfiler is a free tool that allows you to analyze backlinks of any domain. It comes from SEOProfiler (a paid tool) and gives you free access to link data.
You can download 1000 links per site. Though you will need to create an account to do that. You can also filter and sort the results, see which links are unfollowed, and more.
There are many different options for filtering backlinks, and you can even see when a site’s links are acquired:
Since it’s free, it offers an impressive number of options and a huge amount of data. It won’t match all the features and power of paid tools like SEMRush, but it’s worth using if you can’t afford a paid tool.
CognitiveSEO offers a variety of internet marketing tools, all of which can help drive your business forward.
For the sake of this post, we will focus on its backlink analysis tool. It may not be as popular as the others on this list, but it’s still going strong every single bit.
What I like most about this backlink tool is the way the information is presented. The top of the report page shows the following:
From there, you can check information based on:
[+] Link building speed
[+] NoFollow vs DoFollow
[+] Break down each link, including the link and the domain of influence.
If you’ve never experimented with CognitiveSEO, run a free search for your site to see what it has to offer. If you’re like me, you’ll love the presentation and accuracy of the data.
One of the coolest features of Kerboo is its ability to generate a list of the links that you consider most important. These are the links you want to keep, no matter what.
When this feature is enabled, the system will automatically check the link daily. If for any reason the link is taken down or unfollowed for three consecutive days, you will be notified. This gives you the opportunity to look for answers.
If you want to remove bad links from your profile – and you should – Kerboo can help you with that too. Not only can you use the tool to remove links, but you can also monitor each link to make sure they don’t reappear in the future.
The name of this tool says it all. But you need to learn more about the features to determine if it is right for your website and approach.
One of the top features of this tool is its integration with data from 24 backend links. With this, you can rest assured that you are checking the best backlinks out there.
Another feature you’ll love is described by the company as “the most complete backlink profile view”.
Other things you can do with LinkResearchTools include:
[+] Remove Google penalty.
[+] Monitor incoming links.
[+] Improve your existing backlinks.
[+] Explore affiliate opportunities.
[+] Link building trends.
When it’s time to check your link profile, don’t sleep on LinkResearchTools. This is one of the most comprehensive link-checking tools out there, giving you everything you need and nothing you don’t.
Read more related articles: